Chivas whisky, the market leader in European countries and Asia pacific

If there is a particular whisky that is well-known throughout Asia pacific as a top quality scotch whisky therefore it should be the Chivas whisky. This premium whisky is manufactured by the Chivas borthers which subsequently is owned and operated by Pernod Ricard. Chivas whisky presently is the market leader in whiskies for 12 years or more. For that matter the sales happen to be continuously improving coming from the year 2002 to 2011.

Chivas Regal Scotch whisky had been first produced in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are mostly three main whiskies coming from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old mixed with whisky provides a taste that reminds you about honey and ripe apples even while on the palate it seems round and creamy. There are as well suggestions of hazelnut and butterscotch in the taste. The 18 year old blended whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the nose it comes across as being citrus, spices and fruits. Whereas on the palate you get spicy taste. Chivas Regal 25 year old is aged for 25 years or even more and tastes of apricot and peach.

There is long story behind this legendary drink. It had been initiated by the Chivas brothers in the year 1801. They started a retail store that offered spices, Caribbean rum, coffee, and various other food products to potential consumers. In the year 1842 immediately after the visit of Queen Victoria to Scotland they were questioned to provide groceries to the royal family at Balmoral Castle. And in the year 1843 they were provided the coveted royal warrant to provide products to the Queen.

As their reputation grew, clients often prosperous and affluent, would require them to deliver smooth whisky. Hence, in the year 1850 James Chivas began to merge whiskies to make smooth whisky that would meet his affluent customers taste. He created a proprietary brand Chivas Brothers and created the first blended with scotch whisky “Royal Glen Dee. This was soon followed by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S had been growing and to capture this market the Chivas brothers chose to create an aged whisky and it was referred to as Chivas Regal. In the year 1909 Chivas Regal 25 year old had been presented and top quality brand and immediately seized the imagination of the Americans. They continued to benefit from excellent success till prohibition put a spoke in the wheel in 1920.

Seagrams purchased the Chivas Regal brand in the year 1949 and applied their massive marketing and sales network to further present this high quality whisky. Once the prohibition had been lifted and the Second World War ended Chivas presented their 12 year old. Right now Chivas Regal had end up highly popular and had a large loyal customer base. An example of its incredibly well-known shoppers had been the famous Frank Sinatra.

The time the 20th century ended they actually had 18 year old and 25 year old added to their list. As a result of the split up of the Seagrams Group, Chivas was basically decided to buy by Pernod Ricard in the year 2000 and it continues to be with them to this day.

Chivas whisky seems to have always performed well and seems to have received a number of awards and medals at spirits competitions. At the San Francisco World spirit competition it won the gold medal in the year 2006 and 2008.